State Farm asked us to push the fact that their network of over 18,000 agents are on the ground, in local communities all over the country. And they do more than sell insurance, they sponsor little leagues, clean up parks and are generally 'neighborly'.
So, we wanted to leverage that goodwill by inspiring others around the country to find a cause that they can get behind... donate some time and energy to a cause of their choosing. The biggest factor holding them back: being able to locate a cause that resonates with them. Neighborhoodforgood.com is an online tool we created that allows users to insert their zip code and choose a charity.
The website/ online tool then provided users with charitable opportunities in their communities. We drove to the website with the film below, which won a Cannes Lion.
From conception to completion in 6 days: While on production, client decided to sponsor the 12.12.12 concert for Hurricane Sandy relief. We had one day left with Joe Pytka and wrote furiously overnight, presenting ideas to client in car at 6am, on way to our final shoot day -- They selected one idea and we delicately approached Joe to change our trajectory for that day. We shipped the spot below 5 days later which was the one and only commercial that ran during the Sandy Benefit.